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Raymond – Weaving a Digital Legacy
Client
Raymond Ltd.
Industry
Textile Manufacturing
Year
2022-23
Objective
To design a modern, user-friendly landing page that aligns with Raymond’s premium fabric brand, enhances the overall user experience, and makes it easier for visitors to engage with the brand and explore its offerings.
The Challenge
Raymond is an iconic name in the textile industry, known for its longstanding reputation for fabric quality. As their digital presence evolved, they needed a landing page that could not only reflect the brand’s innovation but also cater to the expectations of today’s digital shoppers. The challenge for the team Lexa Blue was to create a landing page design that could impeccably capture Raymond’s legacy while delivering a seamless and intuitive user experience.
Key Focus Areas in Development:
- A modern landing page design was needed to effectively showcase Raymond’s premium fabric offerings.
- A seamless user experience was expected that can make it easy for customers to browse and connect with the brand.
- The design had to be optimised for both desktop and mobile users to engage a wider audience.
- Thoughtful placement of CTAs to guide users toward exploring the product range, making purchases, or contacting the brand for inquiries.
The Challenge
The Solution
The Solution
We collaborated closely with Team Raymond to fully understand their needs and objectives for the landing page design. A sleek and modern landing page was required to reflect their premium fabric brand while enhancing the user experience.
Based on the request, our UI/UX team designed the landing page with an emphasis on ease of navigation and high-quality images to preserve a consistent look and feel. The team focused on delivering the best user experience while designing the landing page that effectively showcases their high-quality fabrics and encourages visitors to make purchases with ease. The landing page was delivered on time and successfully launched on the client’s domain, ensuring full client satisfaction.
What we delivered:
- A landing page that captures the true essence of Raymond’s premium fabric brand image.
- A responsive, user-friendly interface, providing an effortless browsing experience across devices.
- On-time delivery to support the client’s digital marketing initiatives.
Impact on the Business
The new landing page has successfully enhanced the online presence of Raymond Fabrics, positioning them as a modern, customer-centric leader in the online fabric sales industry. Thanks to its sleek design and seamless navigation, customers can now easily explore and shop Raymond’s premium fabrics, driving increased engagement and conversions.
Here’s the impact we’ve seen:
- Engagement Boost: A 25% increase in visitors’ average time on the page.
- Conversion Growth: A 30% rise in sales through the newly designed landing page.
- Customer Retention: Increased repeat visits due to the improved user experience and easy navigation.
Impact on the Business
Team Raymond
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